How Can Cnn Implement Their Strategies in a Fast Changing Environment?

Problem statement: How can CNN implement their strategies in a fast changing environment? Learning goals: 1. What are the steps of strategic implementation and what is the importance Implementation is  the process that turns strategies and plans into actions in order to accomplish strategic objectives and goals. Implementing your strategic plan is as important as your strategy itself. * Formulation and effective communication of vision and values * Formulation and effective communication of mission Generation of enthusiasm and buy-in at all levels * Commitment to projects and business results that will fulfill on the mission * Design of organizational architecture that allows for empowerment and communication * Creation of tactics and short-term goals at the local level * Effective Action in a context of accountability (Gurowitz) (G. R. Jones; C. W. L. hill , 2010) 2. What is organizational design (culture, structure and control) and apply on CNN. What is the role of organizational design in strategic implementation? Strategy implementation involves the use of organizational design, the process of deciding how a company should create, use, and combine organizational structure, control systems and culture to pursue a business model successfully. Organizational structure Assigning employees to specific value creation tasks and roles and specifies how these tasks and roles are be linked together in a way that increases efficiency, quality, innovation and responsiveness to customers. The purpose of organizational structure is to coordinate and integrate the efforts of all employees at all business level in the organization design. First CNN has to motivate employees to create value to the customers. And they have to work with efficiency, quality, innovation and responsiveness. When the structure is good. They can create value at the customers. Control system The purpose of a control system is to provide managers with a set of incentives to motivate employees to work toward increasing efficiency, quality, innovation and responsiveness to customers and specific feedback on how well an organization and its members are performing and building competitive advantage so that managers consciously take action to strengthen a company's business model. The purpose of a control system is to provide managers: * A set of incentives to motivate employees to work toward increasing efficiency, quality, innovation, and responsiveness to customers. Specific feedback on how well an organization and its members are performing and building competitive advantage so that managers can continuously take action to strengthen a company’s business model. The purpose of a control system CNN has to provide managers with a set of incentives to motivate employees to work toward increasing efficiency, quality, innovation and responsiveness to customers and specifi c feedback on how well an organization and its members are performing and building competitive advantage so that managers consciously take action to strengthen a company's business model. Organizational culture The third element of organizational design is organizational culture. These are the specific collection of values, norms, beliefs and attitudes that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholder outside the organization. Organizational structure, control and culture are the means by which an organization motivates and coordinates its members to work toward achieving the building blocks of competitive advantages. A manager must find the right combination of structure, control and culture that combines the competencies in a company’s value chain functions so it has the ability to differentiate and/ or lower the costs. In organizational design managers must consider two important issues: concern the revenue side of the profit equation and concern the cost side. Effective organizational design improves the way in which people or groups chose the business level strategies that lead to differentiation, more value for customers and asking premium price. Second: an effective organizational design reduces the bureaucratic costs associated with solving the measurement and communication problems that derive from a lack of cooperation from business units or divisions. A poorly designed organizational design can cause the motivation, communication, measurement and coordinating problems that lead to high bureaucratic costs. (G. R. Jones; C. W. L. hill , 2010) 3. What are the trends/developments in news broadcasting and delivering? When looking at the current news broadcasts the first thing that I notice is the amount of commentators and experts there are in the shows. These commentators give their opinions about certain news topics and try to convince the audience or gets into a discussion with another commentator in the show. Fewer original news that comes straight from the source by journalists and reporters. Because of cloud computing and other technological advancements. News broadcasts will copy news from a source without retyping or the broadcast uses video or pictures from outside sources. News uses Google maps and Youtube a lot as well. The problem can be in the fact checking of these easy sources, there should still be journalists that investigate stories for themselves. A last popular news feed is the twitter. The short message blog is extremely useful because it is very fast and it’s like having millions reporters worldwide; always having someone that is close to local news. The problem is that again it is very hard to check the facts of these tweets. For example individuals twitter under a fake alias, this could be confusing when you think it is Lance Armstrong tweeting, when it’s not him. . What are participatory peer media? Participatory media are things like blogs, social media, etc These services make it possible to create a discussion about certain topics. The range of this discussion is endless, everyone who can use a computer is enabled to join the conversation. This makes it easier to share opinions, information and different point of views. 5. What is the target group of CNN? 6. Find a new s fact about CNN. 7. Answer problem statement. Next CBL session: Wednesday 1 June 13. 30-15. 00 in 2. 46