Globalization and Stereotypes Essay

The purpose of globalization is to offer other countries their ideas, and values, and attitudes, about the world. The effects of globalization will lead to stereotypical views thrown in based on what we think we know because we are trying to control other countries by telling them what is wrong with their system and how our way is better for them. The United States is considered to be a world power and deem that the rest of the world needs our guidance to become what we feel would be a better and more unified country. Globalization is in fact a major contribution on cultural stereotypes. The United States is so intent on globalizing the rest of the world that we are not taking the time to understand and know the facts about foreign countries. The U.S tends to falsely stereotype these countries based on what they believe they know even if it not all true. By globalizing other countries, false accusations are being made because we are so caught up on trying to help improve these countr ies that we tend to get blindsided by the truths and facts about these countries. We ignore all the good and positive things about countries and we only see what is wrong with their systems because we are so eager to â€Å"fix their problems†. The United States tend to be pushy and unaware of foreign countries because they do not see things from their point of view. They are constantly comparing other countries with the U.S because they are convinced that everyone is supposed to live their lives similar to the United States. The U.S has a hard time believing that other countries are happy with the way they do things because they do not compare to how the U.S functions. For example, the United States has made assumptions toward Muslim woman about how they live their daily lives. From the outside looking in, they judge them and assume they need our help because to us they look like they cannot do things on their own. As Lorraine Ali writes in Not Ignorant, Not Helpless, â€Å" †¦the United States considers them helpless victims of a backward society to be saved through military intervention (27).† The United States feel that they have to intervene to help rescue Muslim woman because they cannot protect themselves. The U.S sees them as these timid women who cannot stand on their own two feet and have very limited freedom. That was not the case because they were actually making a change on their own. Muslim woman were becoming more than what they were being portrayed as from an outsiders way of seeing things. They were doing things that were not expected from Muslim women like having white-collar jobs and going to school. Globalization causes the U.S to expand their ideas and views to other countries that they feel need change. But they are not taking the chance to become aware of the changes that have already taken place within other countries. The United States is naà ¯ve when it comes to other cultures because they are so self-absorbed in their own country that they overlook what is going on in other countries around them weather it is commendable or not. The U.S assumes that everyone is supposed to automatically be acceptant of their ideas and values that they throw at them without questioning it. The United States do not realize that every country is unique in many different ways and their ways of doing things may not work for other countries that they are trying to help. For example, many Fijian women were accepting and comfortable of their body and how they looked. But when they received access to television, which received only one channel that broadcast programs from the United States these women started second guessing themselves about whether they truly admired how they looked. The United States had influenced these women into thinking that in order to feel and be beautiful they had to be as skinny as the women t hey see on television. Fiji had their own view on what beautiful is until the U.S implemented what they viewed as beautiful. As Susan Bordo, writer of â€Å"The Globalization of Eating Disorders† mentions, â€Å"They speak to young people not just about how to be beautiful but also about how to become what the dominant culture admires, values, rewards.(19)† The United States prides itself on image. Many Americans believe that you have to look a certain way to be considered beautiful, cool, and poplar. Before Fijian women were introduced to these images they were happy with the way they looked and it was working for them but when the United States globalized that being thin was the right way to go that is when things drastically changed. The U.S purposes for broadcasting these programs were to change how Fijian people viewed looks. The U.S felt like Fiji needed change and introduced them to it through television broadcast. Fijian woman were just fine the way they were before these television broadcasts brainwashed them. Globalization is causing many cultural traditions to fade away and adapt to new changes because of the forces around them. Globalization is on the rise due to the fact that we are making a lot of new advances in many different things and the fact that everyone is starting to adapt to changes around the world. Paul Kennedy defines globalization as economies and societies coming together as a whole because of the advancement of different ways to communicate with one another. He feels that globalization is becoming more effective because countries and different cultures are producing newer and more efficient trade and investment patterns. It is not bringing the world together as a whole it is in fact changing the world to be something that it is not because it is forcing countries to be exactly like the others. Globalization is taking away everything that makes a certain country unique. By expanding our ideas, values, ideals and attitudes about the world around the world we are opening doors to some controversial things because not everyone feels the same way that we do. Globalization can be seen as an exceptional concept but it can also be seen as a poor one depending on the situation and topic at hand. The U.S believes that other countries are not well-off as they are because they constantly compare them with their own country. The United States fails to realize that every countries standards of living is different and you cannot compare each other because there is no such thing as the perfect country. Americans conclude that the United States has the ultimate world power, which is somewhat true because we have the power to influence other countries to accept what we believe in and do what we want them to do. The United States assumes they are of a higher power like they are the parents and other countries are their children. Other countries see that the United States is doing well and they believe that in order for them to do well they have to follow in their footsteps and do what they do. They think that other countries need their guidance and help and try to westernize them and make them more like the U.S. Because the United States happens to be one of the countries that seem to be perfect on the outside, they to like other countries face many problems. The United States assume that they are the perfect country but there is no way to define a perfect country. Cultural stereotypes can have a negative effect on our international relationships. By constantly making assumptions about countries and their cultures without knowing our facts can cause us to have communication barriers with other countries. It is impossible for countries to see eye to eye on things if their relationship is based on what they believe they know about each other. We cannot have progress and reach a mutual agreement on issues if we do not even know the truth about other countries. Stereotypes not only cause miscommunication but it will also lead into countries arguing which will lead into disagreements. By stereotyping other countries and cultures just makes it much harder to expand our ideals and values. I never thought that globalization and stereotypes go hand in hand with one another. When we think of globalization we automatically think of the outcome as being good but that is not always the case. Globalization can take a negative toll on countries and can cause them to completely develop in a new way. Globalization is supposed to be benefiting countries so that they can improve and introduce them to new things that they have not been exposed to before. We are supposed to be helping them to come up not bring them down. Globalization contributes and relies on stereotypes, which are not a good thing. Stereotypes are not accurate and therefore are not a valid point to rely on when we are trying to offer new ideas to different countries and cultures. The United States needs to find a new approach when it comes to globalization because our current approach in not the correct way to go about different situations and topics which have to deal with other countries. We have to learn to stop assuming things about other countries and start improving our communications with them and then there will be no more false notions between each other. If globalization is a network of communication between countries there should not be any false stereotypes between each other. This means that we are obviously doing something wrong to deal with other countries. So in order for the United States and other countries to improve on the way in which we handle globalization we have to start by working with each other and getting to know each other and understanding what works for us and what does not. Work Cited Alli, Lorraine. â€Å"Not Ignorant, Not Helpless.† The New World Reader. 3rd Edition. Gilbert H. Muller (ed.) Boston: Houghton Mifflin, 2008. 26-27. Print Bordo, Susan. â€Å"The Globalization of Eating Disorders.† The New World Reader. 3rd Edition. Gilbert H. Muller (ed.) Boston: Houghton Mifflin, 2008. 17-21. Print

As a Mass Communication Student Essay

Mass Communication is a very interesting course. Like what John Phelan said, most of the students want to be in this field because the skills and talents they have fit to this course. It’s more fun and adventurous. You’ll encounter lots of people, ordinary, celebrities, politics. Go to different places. Enjoy foods and new things. And learn cultures of others. But I still can’t figure out what’s gotten into my mind in choosing Mass Communication. I even don’t want to be a public figure. As we all know, public figures doesn’t have privacy anymore. And sometimes they’re into trouble because part of their job is to criticize and give opinion on a certain issue. But that’s the consequence. Even if I work behind the camera, still my name will appear as part of the show or whatever it is that I’m into. Sometimes, to make others realize that what they do is not good anymore we must take actions for them to behave in the way we want and other people wants. And as Media personnel, being responsible is what we must also possess because the audience that we have has no age limit. Kids and youth can see us. We can be part of their growing process and we don’t want to be a bad influence to them. Instead, we want them to learn good things from us. Also for the old ones especially that they depend on us for the service of giving them the right information’s that they want to hear or to see. In return, we can feel the fulfilment that we are an effective Media Personnel. They say that in this field, you can have lots of money. Yes, if you are disciplined, hardworking and determined. But money is not important. What’s important for me now is to gain experience and to learn new things to prepare myself for the future. Those things that Phelan and Schramm said inspired and taught me a lesson not only about the things happening in Media but also about the life that later on we Mass Communication students will have.

Reactions and Reasons Essay Example | Topics and Well Written Essays - 1000 words

Reactions and Reasons - Essay Example This piece is quite impressive due to the number of feelings and associations it triggers by its sounding and instrumentation. It is visibly divided into 3 sections, which structure perceptions regarding music. The first and the third parts dwell on the same idea; however, they represent it differently. In this way these two sections are not perceived as identical. The second section of the piece is aimed at opposing the fist and the last sections. A number of binary oppositions characterize the differences between the second and two other sections of the piece. All of them create unforgettable atmosphere of the piece and help to reveal the meaning each part displays. From the very beginning the piece engages listeners by its full and brings sounding. This piece is composed for the orchestra; the music has rich texture and polyphony, which is visible from the first chords. The first impression of the music is that the part 0:00-0:51 has slight oriental tints in its sounding, as they have elements of pentatonic scale in string arpeggios. Such a confident beginning (forte, allegro), reminds of an overture – an introduction to opera or ballet. High contrasts in pitch, switches from major to minor element in music and rich instrumentation associates this piece with parade or celebration where many people are involved. It contains a controversy; reiteration of major arpeggios in minor in this part creates ambiguous and tensed feelings as music is unstable and highly changeable.

Analysis on Race (Black) and Representation in Media Essay

Analysis on Race (Black) and Representation in Media - Essay Example While the society has made giant strides towards toppling black discrimination and segregation, significant barriers still remain, reinforced by perceptions created in the media. This paper will look at how these perceptions are perpetuated, especially in music videos in the mass media. The video begins at what looks like Lil Wayne’s residence, and features static Major as his house guest. They seem to be preparing for a night out and are sprucing themselves up in front of a mirror, adjusting their gleaming jewellery and enquiring from each other on how they look. After they are done with their preparations, they leave the house and board an International TXT limousine. They are ushered into the limousine by a scantily clad woman who gives them a secretive glance. Once in the limousine, they seem surprised to find it filled with seemingly intoxicated and similarly scantily clad women. They proceed to make themselves comfortable among the women, who seem to be taken in by the t wo men, with Lil Wayne rapping along and miming to the song’s lyrics. They drive through Las Vegas and Lil Wayne also climbs to the top of the car to play a guitar. Stereotyping of black males in videos acts to serve various purposes, especially motivational and cognitive (Park et al. 159). A desire for the justification of the status quo acts to give life to activation and formation of stereotypes. Stereotyping in the media industry is as a result of the need to give information on the featured characters and to show the audience what to expect of the actions of the character. The media portrayal of black males, especially in music videos, creates an impression of what the society associate them with. In Lil Wayne’s Lollipop video, he is seen dressed in expensive clothing with overly extravagant jewellery. The image created from this video plays on the stereotype of black, ignorant characters, which Lil Wayne seems to enjoy portraying and thus creates an impression th at he is that stereotype. This, in turn, creates an impression in society that all rich black males live in that manner. Society at large then expects this same characterization, in real life, and this becomes a handicap to African Americans since they will be gauged using these same stereotypes, in job interviews and elective posts. It is not uncommon to see covertly racist media adverts, which play on these stereotypes, during elections, since this stereotype has already been endorsed, by powerful rappers, who have a lot of influence, in the African American society. African Americans are, therefore, not treated as seriously as other candidates in elections, and job interviews, where the interviewers may not have had close contact with African Americans, thus have their opinions formed by the stereotypes depicted in the videos. Representation of black males in music videos consists of exaggerated racial portrayals identifiable as parodies of stereotypes (Park et al. 161). Most mus ic videos will have black males from the ghetto wearing gang colours and flashing gang signs. While this is possible, gang affiliations are a crime in America and thus this can be misinterpreted to show African American young men as violent and unrepentant of the pain caused by gang wars. The media industry is flooded with representations of black males as members of

The Rising Cost of Health Care, and the Uninsured Essay

The Rising Cost of Health Care, and the Uninsured - Essay Example In the face of rising health care costs, fewer employers are able to provide their workers with health insurance; the percentage of employers offering health insurance dropped from 69% in 2000 to 60% in 2005. Even if employers are able to provide health insurance benefits, the trend is towards providing high-deductible insurance that covers an ever-shrinking percentage of health care costs. The net result is that more and more employed middle-class Americans find themselves with low-quality or no access to health care. The erosion of employer-based coverage has been partially offset by increased enrollment in Medicaid, which is designed to provide a safety-net for the lowest income Americans. However, Medicaid has recently been the subject of relentless funding cuts by cash-strapped states and Congressional representatives who are ideologically opposed to welfare programs. As the program continues to be slashed, it is certain that Medicaid will not be able to offset the losses in employer-based insurance, resulting in more and more uninsured individuals. Health insecurity is at an all-time high. In a time when thousands of people lose their health insurance every day, when health care is becoming elusive to even well-to-do Americans, and when any person is just one pink slip away from becoming uninsured, it becomes clear that health care for all is not just important to achieve, but imperative. (http://66.249.93.104/searchq=cache:MjuwB2oUF14J:www.amsa.org/uhc/CaseForUHC.pdf+%22Health+insecurity+is+at+an+all-time+high.+In+a+time+when+thousands%22&hl=en&gl=pk&ct=clnk&cd=1) Most people have health insurance through their employers or jobs. But, employment is no longer a guarantee of health insurance coverage. As companies change from manufacturing-based economy to a service economy, the working patterns revolve and health insurance coverage has become less stable. Due to rising health insurance, many employers cannot afford to offer health benefits. Companies that do offer health insurance, often require employees to contribute a larger share toward their coverage. As a result, a lot of people have made a decision not to take advantage of job-based health insurance because they cannot afford it. Because of this healthcare spending continues to rise at the fastest rate in history. For example in 2004, according to the National Coalition of Healthcare (NCHC) the total national health expenditures rose 7.9 percent -- over three times the rate of inflation (1). Total spending was $1.9 TRILLION in 2004, or $6,280 per person (1). Total healthcare spending represented 16 percent of the gross domestic product (GDP). Healthcare spending is expected to increase at similar levels for the next decade reaching $4 TRILLION in 2015, or 20 percent of GDP. In 2005, employer health insurance premiums increased by 9.2 percent - nearly three times the rate of inflation. The annual premium for an employer health plan covering a family of four averaged nearly $11,000. The annual premium for single coverage averaged over $4,000. Experts say our healthcare system is filled with inefficiencies, unnecessary administrative expenses, inflated prices, poor management, and inappropriate care, waste and fraud. These problems drastically

Quality Data Collection Essay Example | Topics and Well Written Essays - 1250 words

Quality Data Collection - Essay Example Lack of proper data collection strategies results in wastage of hospital and patients resources since some results done are insignificant while others are annihilated. This paper focuses on data collection tools in emergency departments for blood culturing and the tools used in critical value reporting. The paper also elucidates on how the tools operate and compares how the tools operate. Improvement in data collection is vital for apposite analysis, diagnosis, treatment, and running of health amenities. Patience in the emergency department is often febrile and thus blood cultures are often obtained devoid of following the guidelines. However, most blood cultures ordered from the emergency departments are rarely utilized in management of the patient’s health. They thus end up being a source of unnecessary costs to the patients as well as the hospital. Another factor that declines the services of most community hospitals is excessive delays in defining and reporting of critical value results. Critical laboratory values have imperative significance on determining prompt treatment or actions that health provider ought to undertake. Most decisions and patient diagnosis depend on analysis of laboratory reports thus improvement in organization of laboratory services can improve on service provision. It is therefore vital to improve on timelines of reporting critical values (Tintinalli, et al, 2004). Blood Culture Contamination Rate in the Emergency Department Blood cultures are crucial in detecting conditions such as sepsis in the emergency departments. However, various researches show that most hospitals do not use blood culture results efficiently in clinical management of patients. The main problem in blood culturing is the inability to differentiate between contaminated cultures with true bacteraemia (Hall, & Lyman, 2006). To reduce errors and increase utilization of blood culture results, it is important to improve on tools used in monitoring performance information. It is recommendable that culture be collected only when clinically required. It is also important to use proper sampling techniques to prevent contamination. Tools used in blood culturing in the emergency department include culture bottle and needles. Enhanced collection of uncontaminated blood cultures is vital and can be done by proper disinfection of surfaces before drawing blood samples as well as using sterilized culture bottles. Use of surgical needles for blood sampling leads to contamination especially if proper sterilization is not done on the patients skin (Tintinalli, et al, 2004). Proper management of the data obtained after blood culturing is fundamental in improving the significance of the samples in management of emergencies. Another tool used to collect blood culture in the emergency department is automated blood culture technology that is capable of differentiating between positive and negative culture (Tintinalli, et al, 2004; Hall & Lyman, 2006). Crit ical Value Reporting Clinical value reporting provides mechanism for determining and reporting critical laboratory reports requiring urgent response. Critical values are determined differently by different hospitals with most choosing to use published values. Others make use of non-laboratory medical staff advice while others use inter-laboratory comparison, manufacturer proposals, or conduct internal studies to come up with their own

Historical and Cultural Perspectives of Luxury, with example of Luxury Essay

Historical and Cultural Perspectives of Luxury, with example of Luxury phenomenn in Russia - Essay Example The standard meaning of essential necessities will incorporate nourishment, abiding, and apparel. Needs, dissimilar to needs, are goal or widespread. Needs, dissimilar to needs, are deliberate. Uneven longings are voracious. (Friedman.V., 2012) Why an endeavor to look upon luxury from a recorded viewpoint? Firstly, by investigating how distinctive social orders in diverse times of our history managed luxury, we can get closer to what it truly remains for and its associations with different ideas, for example, riches, power, et cetera. Besides, an in-profundity recorded point of view will additionally furnish us with important bits of knowledge into majority rules system, patriotism, social amicability, human qualities, and relationship to God, and different parts of the human social and financial life. Thirdly, such an undertaking will call attention to the way that all around history, very nearly all endeavors to control individuals penchant to luxury neglected to do along these lines, which demonstrates to us obviously that such confinements today are well on the way to fall flat too. All around the historical backdrop of humankind luxury has been a steady component in the lives of people and in the works of savants, writers, legislators, economists. Luxury has been nearly inspected in perspective of providing for it a legitimate definition, discovering its implications and attributes, its roots, reasons and outcomes. Yet none of the numerous endeavors to do so can brag an exhaustive investigation of this matter. In its development in time, luxury has been both commended and censured, there were times when its indications were empowered or despite what might be expected disheartened. A certain vicinity of luxury in the human soul dated as once again as the third thousand years BC. At the same time for such a variety of hundreds of years it has been connected with the idea of riches, both being discerned as

Assignment Example | Topics and Well Written Essays - 750 words - 58

Assignment Example Give your answer to the nearest hundredth and remember the unit (use the abbreviation). 13.56m 6-Four ropes, all at right angles to each other, pull on a ring. The forces are A = 40 N, E; B = 80 N, N; C = 70 N, W; and D = 20 N, S. Find the resultant direction of force on the ring. Give your answer in degrees. 64.03N 6-Velocity has a magnitude and a direction that can be represented by a vector. Consider a boat moving initially with a velocity of 30 m/s directly west. At some later instant the boat is found to have a velocity of 12 m/s at 30 °Ã‚  S of W. What is the change in velocity? Give the direction as measured from the east direction. Give your answer in degrees. 10.392 degrees 15-A horizontal force of 40 N will just start an empty 600-N sled moving across packed snow. After motion is begun, only 10 N is needed to keep motion at constant speed.   Find the coefficient of kinetic friction. 22-A cable is stretched horizontally across the top of two vertical poles 20 m apart. A 250-N sign suspended from the midpoint causes the rope to sag a vertical distance of 1.2 m. What is the tension in each cable segment?.

Company and Application Exercise Essay Example | Topics and Well Written Essays - 1250 words

Company and Application Exercise - Essay Example My past work experience, experience and interpersonal skills makes be capable of fitting into the job requirement. Together with the special software competence in engineering application, I am capable of achieving the requirements of the job across various cultures as per the job requirement. Therefore, it would only be ideal that i bring in my wealth of knowledge and experience into the company’s operation and use my leadership skills and competence to help realize the company’s objectives. Name [xxxxxxxxxxx] Address [street number] Mobile phone number, Home telephone: Email: Personal Profile I posses effective communication skills and I am capable of developing a communicating relationship with people I may not know it total varied environment making it possible to interact with various people across various cultures to ensure accomplishment of tasks. I have a demonstrated leadership track where I have managed to lead various groups of craftsmen as required in order to achieve designated task. Further, I am a team player who is ready and willing to work with others in creating the enabling environment for accomplishing tasks. I have proficiency in various engineering software necessary to accomplish tasks and analysis or various data to arrive at the necessary conclusion. These include CAD and MATLAB. I am also willing to learn more software application as my job will demand from time to time. Education 1. B. Sc .Civil and Construction Engineering, University of Mississippi, July 2011 The four year training in engineering was inclusive of practical skills such project supervision and design work. 2. A levels, Mississippi graduate school, Technical application, graduate, July 2009 At this stage, I acquired fundamental engineering knowledge with exposure on engineering projects and related works. Employment History 1. Field supervisor, City Council, August 11 – present I worked as supervisor in charge of plumbers with the responsibility of ensuring water connectivity to city residents. Coordinate the works of a team of 20 plumbers to various parts of the city to ensure that water connections were in place and correcting any possible problems. Also reported to the water engineer on the daily developments in the water supply of the city. The city council benefitted through the assured continuity of water supply to the residents and thereby reducing complaints from the residents leading to improved revenue collection from the residents by the Council. Achievement The major assignment during the attachment period was to research, analyze and propose the causes of water shortages and the available methods to solve. Providing a recommendation to be followed in solving the water shortage problem was the ultimate objective. Benefits to employer The city council was able to determine, through my services, the extent of water shortage and projection of such increases if they were not mitigated. The employer also adopted water shortage mitigation strategy as recommended by me which was effective and the pressure was considerably eased. 2. Assistant Engineer-Operations, Hayer Construction-China, August 10– Nov 10Â   Feature: To supervise and coordinate the site operations on the construction project Activity: Planning for the supply and availability of quality on the site. Assigning duties accordingly to different people to ensure the flow of the project activities. Benefit: The benefits the

The power of tweens Essay Example for Free

The power of tweens Essay Like no other time in history, the purchasing power of children ages nine to fourteen has increased to become a force to be reckoned with.   With celebrity tweens like Mary Kate and Ashley Olsen paving the way into the massive tween audience, today it is the likes of Miley Cyrus who is well on her way to becoming a billionaire off the incredible spending power of the tween population.   While music and movie stars benefit largely from the new purchasing power of tweens, many other industries benefit as well, including the electronics industry, the clothing industry, and the food industry. As tweens spend their allowance money, as well as their parents’ money on items often marketed directly to them, there also remains differences in the purchases of male and female tweens that influences not only how companies market their products, but how tweens spend their money.   And, while tweens’ spending power continues to increase at a rate previously unseen in society, they still lack the spending freedom afforded to their older teenage counterparts as well as adults. To truly take advantage of the tween market, it is necessary to create a credit card designed especially for tweens that will allow them to purchase as they like, while simultaneously being overseen by their parents.   Through this creation, tweens could learn how to become more experienced in spending money, and parents could be more involved in the consumer life of their children.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The power of tweens in the marketplace can no longer be ignored by industries, who are now making a greater effort than ever to reach the profitable demographic.   In just a decade, the influence of tweens on marketing has become significant, as not only do they possess purchasing power of their own, but they also influence the purchasing decisions of their parents.   Between the years of 1990 and 2000, industry spending on advertising to tweens exploded during the decade, increasing from a mere $100 million to more than $2 billion (â€Å"How Marketers Target Kids†).   This huge increase in spending on advertising to tweens speaks better than anything else in showing how powerful a market they have become.    In the essay, â€Å"The Selling of Rebellion† it is demonstrated how the marketing world has attempted to sell the ideas of breaking loose of boundaries through consumerism to young tweens.   â€Å"Breaking the rules† has become desirable, after decades of advertisers suggesting those that break the rules transcend the boundaries of the common world.   This tactic is especially useful on young consumers like tweens.   In his essay, John Leo points out how Madison Avenue targets the youthful desire for freedom and individuality, and coopts its rhetoric for purposes that are uniquely conformist (Leo).   This marketing strategy manages to sell the illusion of freedom, while encouraging â€Å"transgression† on the part of tween consumers.    To Leo, transgression allows tweens to break the boundaries while staying within the greater circle of conformity, to rebel and while conforming.   To a tween, both of these concepts are extremely important and have led to significant spending in recent years on products that appeal to both needs.   The total income that tweens had to spend in 2003 was reported to be upwards of $42.3 billion dollars, with marketing analysts predicting increases of around 2 percent a year in both the United States and Europe (â€Å"Tween Teen Trends†).    While the total income tweens spend on items reflects some of their purchasing power, the true extent of their purchases is far greater and tween spending worldwide is higher than ever at an estimated $170 billion (â€Å"Tweens Empowered and with Money to Burn†).   With such obvious purchasing power, the massive tween market has become a priority of advertisers that spend increasing amounts of money to reach them, often with very profitable results. The unique age of tweens has many of them considering themselves no longer children, and advertisers capitalize on this fact.   Industry analysts have found that children eleven and older no longer consider themselves children, and the Toy Manufacturers of America have changed their target market from birth to fourteen years old to birth to ten years old (â€Å"The ‘Tween Market’†).   This shows that tweens’ tastes have grown more sophisticated in just a few decades, due in no small part to the efforts of advertisers and market research groups.    A 2000 report from the Federal Trade Commission in the U.S. revealed how Hollywood routinely recruits tweens to evaluate its story concepts, commercials, theatrical trailers and rough cuts for R-rated movies, which has gone a long way in instilling a sense of adulthood in the young children, and helping to instill a greater sense of independence and separation from their parents, especially in the way they spend their money (â€Å"The ‘Tween’ Market†). While many adults and parents question the motives of industries that target their children, as well as the methods used, it has become an irremovable fact of society that tweens are being treated more as adults than children, especially when it comes to taking full advantage of their purchasing power.   However, despite the fact that their purchasing power is treated with the same level of respect as adults, the products that tweens continue to purchase reflect their young age.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some of the most popular products that tweens spend their money on continue to be the same things children have always spent money on.   It is estimated that spending on food accounts for roughly 17.0% of tweens’ disposable income in 2008, which includes things like candy, fast food, and soft drinks; in the U.S. alone there will be a reported 1.1 billion extra tween snacking occasions in 2008 relative to 2003, which means tweens will be spending more money than ever on candy and junk food (â€Å"Tween Teen Trends†).    Even though tween spending has grown more sophisticated in recent years, the overwhelming total of tween pocket money goes to confectionery goods and snacks, with an estimated $18.2 billion in tween money spent on confectionery in 2004, with a further $8.9 billion and $5 billion spent on soft drinks and sweet or savory snacks (â€Å"Tweens Empowered and with Money to Burn†).   These numbers reflect the common purchases of both male and female tweens, both of which spend indiscriminately on candies and sodas often marketed straight to them.   However, there have been more efforts made in recent years to target to the specific genders of tweens, and the purchases they make have reflected specific preferences by each group.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Females have long been known to mature faster than males, and the tween age is a representation of this.   Female tweens spend far more money on certain items that are not necessarily toys or candies, but rather things that help reflect their move into adulthood.   Fashion and cosmetics are extremely important to tween girls, and according to recent research of a three-month period in 2003, 90 percent of tweens and parents of tweens reported spending money on clothing items, averaging roughly $100 per purchase in most cases; shoes and sneakers also ranked considerably high on the list, reflecting the importance tweens place on fashion and staying trendy (Clack). Even more so than their male counterparts, female tweens use their purchasing power to develop their unique sense of identity and attempt to cultivate an older self-image.   This is reflected in the advertising by the fashion industry geared towards tweens, which often uses provocative marketing campaigns that feature very young models and sell a very adult concept of sexuality to the young tweens (â€Å"The ‘Tween Market’†).   With role models like Britney Spears and the Miley Cyrus, the adult sexuality portrayed by such stars also goes a long way in influencing tween girls to emulate such behavior. This has led to makeup becoming another major growth area in the tween girl market, though instead of the expensive adult cosmetics, tween girls prefer to purchase products such as shimmer, eye shadow, and lip gloss (Clack).   The emphasis on fashion is not to say that tween girls do not make some similar purchases to boys, as both genders spend a great deal of money on entertainment such as CDs and movies, but when it comes to technology, tween boys far outpace the girls in their spending habits. While cellphones, PDAs, and Ipods have become standard purchases of both tween boys and girls, one of the most significant burgeoning markets in the past decade has been the videogame market.   Due largely to the male tween population, the video game industry became the most profitable entertainment industry in the United States, outpacing both music and movies.   U.S. annual shipments more than doubled from 69 million in 1996 to 159 million in 1998, and during this time, U.S. sales increased from 3.6 billion dollars to 6.2 billion dollars; in 1996 video games represented 2% of toy shipments and 15% of sales dollars, and by 1998 it grew to 4% of toy shipments and 22% of sales dollars. Today, total video game sales grew 43 percent in 2007, up from $12.53 billion in 2006, and in December, historically the industrys strongest month, Americans spent $4.82 billion on video games, up 28 percent from a year earlier and up 83 percent from $2.63 billion in November, helped by the success of handheld units like Nintendo DS and the latest generation of home consoles (Ortutay). The tween demand for sophisticated toys, as well as the constant introduction of new games consoles, has been good news for the video games industry, as research shows that tweens spent $4.3 billion on video games, which accounted for over 13% of total videogames sales, where tweens’ spending on traditional toys and games dwindled to only 6% of total sales (â€Å"Tweens: Empowered with Money to Burn†).   The popularity of video games and the purchasing power of tweens have combined to create a situation in which male tweens spend far more money on technological items than ever before, especially in the form of videogames. Despite the hefty price tags, new video game systems bring tweens and adults alike together in front of the television to partake in the videogame fun, proving that videogames remain an aspect of popular culture that brings all ages together like few others can.   The shared interest and purchases that tweens have with adults, often their own parents, seems to suggest that a greater effort should be made to educate and control their purchasing power. Credit cards are used more than ever, and their popularity is reflected in the massive credit card debt that has been racked up in the United States over the past few decades.   It is estimated that at the end of 2002, Americans carried over $750.9 billion in outstanding credit card debt (Weston).   While some consumers are successfully managing to pay off their debt, many are in trouble and forced to make changes in their spending.   For tweens, having a highly regulated credit card could possibly lead to preventing many of the credit pitfalls experienced by the older consumers.   By introducing a credit card aimed directly at tweens and controlled by their parents, tweens would be able to continue their purchasing habits while under the guidance of their parents. While the common tween may feel this to be restricting their newfound purchasing power, as it is, few tweens have their own source of income to begin with and get the majority of their money from their parents.   It only makes sense that this also reflects in the fact that the vast majority of tween purchases, around 72 percent, are made with decisions made jointly by both the parent and the tween; a smaller margin of purchases, around 19 percent, are made solely by the parent on behalf of the tween, while only 8 percent of tween purchases are made by the tween alone (Clack).   By presenting tweens with a credit card that was controlled by the parents, they could be made more independent and make more purchases on their own. This way, tweens would be given the benefits of having to learn the value of money and parents could better regulate and discover what their children are purchasing from the invoices.   They could even place limits on their child’s spending on the card, which would prevent the tweens from making any costly spending mistakes.   Instead of relying on a profit-motivated bank that makes money on interest rates and penalty fees, tweens could instead rely on their parents to help educate them to such things, proving a considerably more cost effective means of learning the system of credit cards rather than the way that many adults often do, which is to fall into a massive hole of debt. The new purchasing power of the tween market cannot be denied, but it is in the best interests of their parents to make sure it can be controlled.   The fact that the majority of tween purchases are made jointly by tweens and their parents, a tween credit card regulated by their parents could be an ideal way of ensuring that their children avoid spending too much money on things they do not really need, and also avoid falling into the trap of overwhelming credit card debt.   A tween credit card could teach them the value of money at an early age, as well as make them feel more independent and grownup.    Feeling more independent and grownup is very important to tweens, and if parents fail to do the job, hungry marketers are more than happy to do it for them, gearing complex marketing campaigns towards tweens with disposable income.   If anything, a credit card designed for tweens and controlled by their parents will allow them to each take the power back from marketers that target the tweens youthful ignorance and the parents’ ignorance to their children’s purchases.   In the end, the purchasing power of tweens may be a global phenomenon, but they are still children and the responsibility for their actions should continue to remain with their parents, which a tween credit card could most assuredly do. Works Cited: Clack, Erin E. â€Å"What a Tween Wants Now: Market Research Experts Reveal Whats New With This Important Demographic.† Reach Advisors. 1 Apr 2004. 29 Apr 2008. http://www.reachadvisors.com/childrensbusinessarticle2.html. â€Å"How Marketers Target Kids.† Media Awareness Network. 2008. 29 Apr 2008. http://www.media-awareness.ca/english/parents/ marketing/issues_teens_marketing.cfm. Leo, John. â€Å"The Selling of Rebellion.† Exploring Language, 10th Ed. Longman: 2003. Ortutay, Barbara. â€Å"Nintendo tops video game sales in 2007.† MSNBC. 17 Jan 2008. 29 Apr http://www.msnbc.msn.com/id/22718374/. â€Å"Tween Teen Trends.† Datamonitor. 19 Jan 2005. 29 Apr 2008. http://www.marketresearch.com/product/display.asp?productid=1094144g=1. â€Å"Tweens: empowered and with money to burn.† Euromonitor International. 10 Mar 2006. 29 Apr 2008. http://www.euromonitor.com/ Tweens_empowered_and_with_money_to_burn.     Ã¢â‚¬Å"The ‘Tween Market’.† Media Awareness Network. 2008. 29 Apr 2008. http://www.media-awareness.ca/english/parents/marketing/marketers_target_kids.cfm. Weston, Liz Pulliam. â€Å"The Truth About Credit Card Debt.† MSNBC. 2008. 29 Apr 2008. http://moneycentral.msn.com/content/Banking/creditcardsmarts/P74808.asp.

Cartoon Entertainment Is Not Only For Kid Media Essay

Cartoon Entertainment Is Not Only For Kid Media Essay Nowadays, there are many entertaining programs developed for kid, these programs are more and more plentiful and they increase incessantly. One of the most popular programs is cartoon. Now, cartoon is not only for kid, it is also an entertaining program for adults. How long do you/ your kids use for watching cartoon? Which are age groups who usually watch cartoon? What is the purpose of their watching cartoon? These researches, which give some detail summarizing the whole report, may help anyone who wants to understand more clearly and care about Cartoon. Introduction Cartoon or animated movie is a form which uses optical illusion and movements of consecutive performing of many still images. The first cartoon in the world was Fantasmagorie which was made by a France artist, Emile Cohl in 1908. Produced in over 100 years ago, this film had no sound and was called silent film. With white stroke on a black board in class table the film about the adventure of the cartoon character called Stick figure. All are represented by dots and simple strokes. Traditional animated cartoon, developed in early 1900s, was practiced by Ubbe Ert Iwwerks, Walt Disney and others. They had used 24 different pictures for each second of their animated movie. The first complete cartoon was produced in 1991. However, cartoon was not recognized by worldwide audience until 1914 via category animation film Gertie the Dinosaur by producer John Bray. Early 30s of twentieth century, manufactures began to enhance color elements and sound in animation. The most representative works are maximum use of such elements as Snow white and the Seven Dwarfs (1973), this is the long animated the first episode in the history of the genre. Frequently, people think cartoons are made by many simple drawing and just put them on order. In most peoples opinion, cartoons are several pictures describing consecutive actions. In fact, the second thought is true. However, nowadays, in order to bring out a perfect product; producers have to make a lot of specific things. Base on http://www.hdvietnam.com/diendan/37-che-tac-phim-hd/66866-quy-trinh-lam-phim-hoat-hinh.html (user Chip, 2008), we have a brief proceed about how to make a short cartoon movie. A cartoon movie, even just 30 or 80 minutes also needs a number of producers and amount of time to make it completely. Everything starts from the idea, as soon as the script has been done; a group of artists begin to develop many storyboards which include brief conversations and the sound in the movie. After director checks the storyboard out, they move on to sound recording. Many people whose voice suit with characters in the movie will be invited to dub. The sound will be dealt with and provided on the number of frame on the movie and written called paper the dope sheet. Next to this step, the layout will be drawn first; artist just only use the pencil for perspective, arrangement and movements of characters. Then, they add more colors and theme on movie and move it to computer in order to join the sc enes with the sounds. Finally, they check it out again to fix the problems and public. The cartoon making takes a lot of time. It usually takes them, on average, 6 to 12 months or maybe more just only to make a half hour cartoon. It is truly a difficult job. Furthermore, on the link http://vnexpress.net/gl/doi-song/chia-se/2009/10/3ba14231/, base on doctor Phà ¡Ã‚ ºÃ‚ ¡m Ngà ¡Ã‚ »Ã‚ c Thanh in Kids Hospital, watching cartoon had many bad effects on children. According to her, even in cartoon, children are affected by violence across the screen kicking, killing each other with frequency of about 20 times an hour. Children, who watch violence images on television many hours a week there, will have many violence actions as hitting, punching, biting his parents, sibling and friends. For advertising of food and alcohol, the young tend to think the food in advertisements is good for health and not interested in the importance of vegetable in their diet. In addition, kids who watch more cartoon are less physically active, easy weight gain, which leading to obesity while in young ages, children need to play creatively to social development. Finally, cartoon or television also influences childrens eyesight if they focus on looking at the scree n for prolonged periods. Method I. Participants: The researcher chose 100 people from many areas in Hanoi who have different jobs and ages. The participants in this study are: 20 students are working in Banking Academy, Hanoi, Vietnam. 30 kids from Katies living place. (Mage = 15.6 years, age range: 8 18 years) 20 younger parents who have kids (Mage = 27.3 years, age range: 23 35 years) 30 adults live around Hoan Kiem Lake (Mage = 36,3 from 19 45 years) In those participants, researcher chose 3 people to ask them a lot of special question. All of them have kid on school-age: Nguyà ¡Ã‚ »Ã¢â‚¬ ¦n Ngà ¡Ã‚ »Ã‚ c Hoa, 29 years old, lives in Hanoi and she is a business woman. She has two children, one kid is 7 years old and the other one is 10 years old. Nguyà ¡Ã‚ »Ã¢â‚¬ ¦n Phà ºc Là ¢m, 32 years old, lives in Hanoi and works as a director in a Japan Company. He has a son whom is 9 years old. Là ² A Pà ¡o, 27 years old and lives in Hanoi. He works as sale manager on a company. He has a son on school age. I choose participants of different age living in different area to be objective and results of comprehensive. I focus on those who are kids by age group most influenced by this art. As young adults age is less influenced. II. Procedure First, the researcher collected the information from some source such as: newspaper, books, Internet and so on. Then, basing on it, the researcher made some relevant questions for adults and people who care about Cartoon. Thirdly, the researcher met them in persons and interviewed to get more information. With the adults, the researcher asked them filling questionnaire or ask and the researcher filled the question list for children. After that, some quotation were cited, analyzed and compared. Finally, the researcher showed the conclusion from studies. Results Previously, there are many reports have mentioned and researches about the using of people about media, including cartoon, and its affect to the peoples life. Figure 1: Media Multitasking Among 5- to 8- Year-Olds (%) I have found a study which research about children in America with multimedia and built it up to a bar chart. Base on the above chart, we can easily see that there is up to 23 percent kids of age from 5 to 8 years old use media several hours per day. Besides that, the study also point out 16 percent of 0- to 8- year-old use more than one media most or some of the time; among 5- to 8-year-old, 23 percent do. In addition, among the 79 percent of 5- to 8-year-olds who have homework, 21 percent usually or sometime have the TV on while they do it Stevie Hossler  (August, 2011) said that typically, children begin watching cartoon on television at an early age of six month, and by age two or three, children become enthusiastic audience. This has become a problem because there are too many children are watching TV too much and these programs (even cartoon) become violent and addictive. Children watch cartoon too much on TV are more likely to have mental problems and feelings, along with brain and eyes injuries and unexpectedly the risk of a physical problem increase. Furthermore, because of seeing violent on TV, children become less sensitive to hurting and affliction of others, they are not afraid of violent and easily become aggressive or use harmful action towards other people. Besides above results that I found in references, I also had a survey with 100 people have different ages (from 6 to over 45 years old and come from many different areas around Hanoi) on the question: Do you watch cartoon movie? and if yes: How old are you?. Then, I build on one pie chart that shows us Which are age groups who usually watch cartoon? Figure 2: Which are age groups who usually watch cartoon? ( % ) Nowadays, cartoon movies are very popular and improve very quickly. Variety of cartoon movies were built for every age. From this chart we can see easily that at the period of age from 28 35, the percentage of people watch cartoon is 6 percent, makes up the smallest part of the pie chart. In that period of age, people usually too busy with their job and have no time to watching television, relaxing, even playing with their kids. A few of them spend the weekend to do those things, however it is just a short time. While, children on school age are the ones who watch cartoon the most. On the research, all kids watch cartoon every days; they watch it at home, at school and spend at least 3 hours per day for looking at television screen. It is really a huge number. Moreover, we had a survey of a number of people who watch cartoon to find answers of the question: What kind of cartoon movie do you watch? Figure 3: What kind of cartoon movie do you watch? The chart above shows us that violent cartoon is the kind that be watched the most at the age of 19 to 27, it is 5 percent. Besides that, the proportion of watching funny or education cartoon is a significant little than the violent one. The highest percentage of watching funny movie is just only 40 percent at the age of 28 to 35 years old. It the working-age and they use main animated movie for relaxing and entertaining. Whereas, the number of kids within the age of 6 to 10 years old watching funny movie is very low; there is just 20 percent of them watch this kind of cartoon and as half as this proportion on violent film. Most children will watch a movie comes across on television which tells stories about fighting between superman and monster or human and aliens. These cartoons will attract the kid by many attractive pictures and dynamic techniques. However, there are many violent fighting scene can effect directly on child brain. Discussion When I did the research about cartoon with many people, there are two opposite opinions. Nobody can deny that cartoons have many surface advantages. First, watching cartoon movie is a useful entertainment activity for children and adults. A child can lie down quietly on sofa and just watch his favorite cartoon, instead of running around or screaming when his parents are working so they can play with their kid. Moreover, cartoons also have important effect on adults, especially the couples whose young children. After several busy working hours, parents can sit next to their kids and watch cartoon together. Thank to this film, they can relax completely and have a chance to stay their children nearer. These things are better than plunging into job immediately after arriving home and do not spend any time talking to the children. Nguyà ¡Ã‚ »Ã¢â‚¬ ¦n Ngà ¡Ã‚ »Ã‚ c Hoa (29 years old, Hanoi) said that: When my daughter was younger than she is now, after working time, I arrived home and just focused on housework such as cleaning, washing, cooking and so on. Because of my job, I did not have enough time to play with my child and usually took her play by herself or with her friends next door. Recently, I realize that when I watching cartoons with my daughter, the conversation between me and my kid become closer than ever. Now, I understand my honey more clearly, know what she wants, what she thinks, and how she grows day by day. As a mother, I really feel very happy and so glad to understand her. J.Wolffe, an animation researcher wrote in an article on April, 23, 2012 that the animation is where kids learn how the hero is really, when she was a child, she could learn to pronounce quickly difficult words which make people confusing when listen to them. Smart will help you get almost everything and there is always anybody is more intelligent than you, animation teaches all that. Why? Because, via animation kids can learn and understand quickly when they are entertaining, which is one of the reason why children have difficulty learning from teachers, the pressure makes them liable to remember vocabulary as fast as sing a song in animation. At home, I always buy CD or open a cartoon channel to watch many funny movies with my son. In the past, my brood was very active; he always run around house, from a room to another room and never sits quietly on a place within thirty minutes. However, since he has watched cartoon, he can sit on chair with concentration to television without saying any word. Furthermore, he also often draws the characters on cartoon scene, training every day and improves it day by day. I am so proud of my little boy said Nguyà ¡Ã‚ »Ã¢â‚¬ ¦n Phà ºc Là ¢m (32 years old, Hanoi). Not only does cartoon bring happy time for parents with their children, but it also is a special teacher for kids, who is closest and most friendly with younger generation. Nowadays, there are many cartoon series which including educative programs. It teaches children arithmetic, drawing by using beautiful and attractive shape and funny situation. Besides that, via a lot of movies, kids can learn about some knowledge around them, improving their grasp and learning. Some programs teach 7- and 8- years old a little of a foreign language, such as English an international language. Learning English from young is an important step for language ability for children in the future. In addition, animated films have a lot of funny and eye-catching picture which attract the kids so these points will help develop and enrich the childrens imagination. A vast number of people think that watching cartoon is totally good and it does not have any bad influence on children and adults. In fact that opinion is not absolute true. Cartoon is a kind of movie which causes addiction easily. More and more kids have trend toward sitting on room and they prefer watching cartoon to going out and playing with other kids, doing exercise or other activities. Sitting and watching animated movies several hours like that can make the kids sink into the world of many imaginary characters, they can use that time to do more useful work, instead of wasting it only on watching cartoon. Cartoon is just a program used to relax and improve kids brain; it cannot replace healthy activities which will train childrens body. Moreover, base on an unpublished study perform by Mary Fenway, watching cartoon on several hours cause autism for 46% of children who usually do this work and they will find difficult on opening relationship. This is really an unexpected disadvantage of watching cartoon, which nobody is looking forward to. Besides that, nowadays, appeared many animated companies just care about their profit and are insensitive to their products affection for younger generation. Là ² A Pà ¡o (27 years old, Hanoi) said that: I usually let my son watching cartoon himself because he is very interested in this funny programs. However, recently, I feel that my son got mad more often than he had been, lazy to eat and sometime he beat his classmate in kindergarten. A few day later, I found that a cartoon channel that my child usually watch for, project an animated movie whose a lot of violent scene. Immediately, I delete that channel because it made much bad influent on my kid. Instead, I let my son watch a lot of educative cartoon and care more about what he watches. In modern life, many parents are busy with their jobs and do not notice what their child watch. Bad animated movies bring a lot of evil effect on young people, teach them things and make them have the wrong view about the lives around. Furthermore, a few animated movies which are made for adults, has unsuitable content with kids and effect on the childrens souls if they watch those movies accidentally.   On the latest study, American of Child Psychiatry and adolescents (AACAP) point out that television does not affect the behavior of children as young an age. From  their research, the AACAP countries, Kids watch shows in which violence is very realistic, frequently repeated or unpunished, are more likely to imitate what they see. They also said that childrens parents need to keep a close eye on what their kids watch, and explain for children that the cartoon character was shot was not hurt, but really would be seriously injuries or die in real life. They should tell their kids that violence is not the best ways to deal with a conflict. In conclusion, because of a lot of cartoons affections on childrens life and character in future, choosing a best cartoon for kids is an important work with who are mothers and fathers. In addition, there is an alarm for the industry for kids; they need block the commercial cartoon, give back the innocent, pure and suitable animated movies for the future generation of the world.